CURRENT SOLUTION
SOLUTION
The solution is a new landing page for the Berge Interiør website. Creating a new visual identity and color palett to properly represent Berge Interiør as a brand, not just a shop. In addition to the new identity, I also integrated a shopping feature, so the website now functions as a webshop. On their current website, it is possible to view brands, but the visitor is currently sent to other retailers. I saw a missed opportunity, and therefore integrated a shopping feature on their webshop.
Berge Interiør is not only an interior shop, but have a team of interior designers who decorate homes. Therefore another important factor for the landing page was to encourage people to book them for guidance & to decorate their home.
I also wanted the landing page to be a space for inspiration, for the viewers who are in need of new interior for their home. Overall I wanted the look and feel of the webshop to be unique to their competitors, and radiance experience, design and style.
Berge Interiør is a business with great tradition, and a historic presence in the local community. They strive to create unique and long-term solutions for their clients. With a focus on creating a space with harmony and balance. For them it is important to be positive, and trustworthy.
The color palette represents Berge Interiør and their values. Selecting a color palette that represents tradition, history, trustworthiness and at the same time communicate their sense of design and style. The sand color is a warm base color, and the sage green is a color that both represents nature (green is also often a color used in the luxury brand sector). The sea salt blue is a great complementary color in this palette.
The typography selected for this project is a combination of a serif and sans serif font. The "TYPE 2" font is the dominant font, used both for headers and small paragraphs. This is a clean, modern type, with some uniqueness to it. The second type, "TYPE 1" is a serif font I selected, as it represents the heritage and tradition of the brand.
Project Developed 2019, with Figma