Ace & Tate is an Amsterdam based eyewear brand, that wanted to launch in the danish market. In this project I looked at how the brand could successfully integrate in the danish market. Looking at how to generate brand exposure, brand awareness, customers and most importantly loyal customers. To gain brand loyal customers who continuously purchases products, and spreads a good word about the brand.
How can we create a strategy for Ace & Tate to beat the competitors and create brand loyalty, in a new market?
SOLUTION
Making it personal with Ace & Tate. In a market, with many competitors, Ace & Tate needs to stand out to get some brand awareness in a new local market. Creating an omnichannel strategy, with strong visual branding coherency. Available on SoMe Channels, webshop, in local store, magazine, sounds, store events and creative community.
PRODUCT
FACES OF ACE & TATE
REAL PEOPLE
PROJECTS
ART FUND
COHERENCY IN VISUAL IDENTITY
LOCAL INFLUENCERS
E-MAIL MARKETING
LOCAL ADS
Project Developed 2017, with Adobe Creative Cloud